Nice to meet you! I’m Serina.

Before UX design

My career began in sales and marketing, where I gained skills in building relationships, understanding customer needs, and delivering impactful solutions.

I became increasingly fascinated with understanding the needs and behaviors of our target audiences. It became evident that it was crucial for me to understand the customer journey and experience in order to effectively promote and sell our products. Having gained more insight into the field of UX design, I decided to make that transition.

My design approach

I bring a unique perspective that integrates design principles with a deep understanding of business objectives and customer engagement strategies. This holistic approach enables me to create user-centric designs that not only delight users but also align with the objectives of the organization.

What I like to do outside of design

During my free time, I enjoy staying active by going hiking or snowboarding, traveling to different countries and learning about new cultures, and shopping for new outfits to wear.